Join our Webinar: The post-CV19 future of retail is..?

While we’ve been on lockdown, we’ve seen a lot of our clients having to pivot their businesses in unexpected ways. We will be discussing what this might mean for the retail sector with some great guest speakers, in our webinar series “The Big Digital Recovery”. Should be a really exciting conversation, and the opportunities for digital are vast.

The event takes place online on Tuesday 5th May the 10:30.

Come join us here.

Lockdown website responses

I suspect this post will grow over the next few weeks… but I’m seeing some very strange behaviours on websites during lockdown… are there REALLY such massive server concerns for sites like B&Q (case in point) and supermarkets that they suddenly have a need for an hour long wait time to use the website?

I’d be interested to see traffic mapping pre/post CV19 to see just HOW big the increase of site traffic is. These queues seems o run through the night, which suggests it’s throttling on traffic rather than server overload, I just don’t see why? Is it related to delivery?

Update: I received another interesting message from B&Q (screen shot below). This suggests site traffic volume is the issue. I have to say I find it hard to believe that traffic is THAT increased over normal peaks like Bank Holidays. The message goes on to say ‘only essential repairs…’ etc, which suggests it’s a supply/delivery issue. In which case, why not handle that at fulfilment (checkout, delivery)? It’d also help with order/supply cadence, to know who’s after what and how much over say, the next few weeks, surely?

And another: I was just explaining it to someone and saw this:

Theme-able design systems are a thing

Interestingly, we’ve been looking at possibilities of theming design systems for some time, and I’ve just happened upon this article by Brad Frost (yes, he who coined the phrase ‘atomic design’).

Design systems should, in almost all cases, be created as atomic, and indeed most of us have been do this for years – we hadn’t named it but still.

Lately at Splendid we’ve been hypothesising about the appropriateness of theming design systems. It’s completely true that we often start from a basic library in order to avoid reinventing wheels,  just when does that become a brand element and at what point does it not come useable for another brand?

A challenge we’ve had from our own organisation and others is “why can’t we just use that design system but brand it for this new brand?”. The answer has been “well we can, but we are still go to have to redesign the system at an atomic level to give to the development teams.”

We have always been pretty restricted by the constraints of CSS, meaning once we change colour, typeface it’s not really looking much different. Just coloured in.  What we really want is th ability to specify behaviour, size, location, colour, font, animation, transition… etc etc etc.

I’m going to work with our development teams to see how much we can move those constraints using this theme-able approach, and see if we can find some instances in which it’ll save us time.

I suspect the answer might be a combination of yes but:

a) it’s time consuming

b) it’s costly

c) it’s constrained still, and therefore only appropriate for a subset of situations

… but let’s see.

Read the article here.