{"id":455,"date":"2020-11-26T18:21:38","date_gmt":"2020-11-26T18:21:38","guid":{"rendered":"http:\/\/www.benedictireland.com\/?p=455"},"modified":"2020-11-26T18:29:42","modified_gmt":"2020-11-26T18:29:42","slug":"published-brands-journal-how-brands-can-do-christmas-digitally","status":"publish","type":"post","link":"https:\/\/www.benedictireland.com\/?p=455","title":{"rendered":"Published: Brands Journal: How brands can do Christmas&#8230; digitally."},"content":{"rendered":"<p>It\u2019s nearly Christmas! And I do enjoy Christmas. You know, seeing family, friends, the parties&#8230; except none of that\u2019s really happening this year. Sadly.<\/p>\n<p>it\u2019s also predicted to be a tough year for the high street &#8211; not only are consumers feeling the pinch financially, but with COVID-19 we expect an abnormal acceleration in the shift to online shopping.<\/p>\n<p>All of this means digital needs to work harder for ever &#8211; in fact we are at a Potential inflection point for the digital experience of brands, so what should we be doing?<\/p>\n<p>\u00a0<a href=\"https:\/\/brandsjournal.com\/how-can-retailers-do-christmas-virtually\">Well, read on here for a piece I wrote in Brands Journal&#8230;<\/a><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s nearly Christmas! And I do enjoy Christmas. You know, seeing family, friends, the parties&#8230; except none of that\u2019s really happening this year. Sadly. it\u2019s also predicted to be a tough year for the high street &#8211; not only are consumers feeling the pinch financially, but with COVID-19 we expect an abnormal acceleration in the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":459,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11,5,2],"tags":[],"class_list":["post-455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-published-work","category-speaking-media","category-user-experience"],"jetpack_featured_media_url":"https:\/\/www.benedictireland.com\/wp-content\/uploads\/2020\/11\/7B104CE1-4902-42AF-A3D9-35F73E7DB6C2.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.benedictireland.com\/index.php?rest_route=\/wp\/v2\/posts\/455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictireland.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictireland.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictireland.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictireland.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=455"}],"version-history":[{"count":4,"href":"https:\/\/www.benedictireland.com\/index.php?rest_route=\/wp\/v2\/posts\/455\/revisions"}],"predecessor-version":[{"id":461,"href":"https:\/\/www.benedictireland.com\/index.php?rest_route=\/wp\/v2\/posts\/455\/revisions\/461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benedictireland.com\/index.php?rest_route=\/wp\/v2\/media\/459"}],"wp:attachment":[{"href":"https:\/\/www.benedictireland.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictireland.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictireland.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}