A few weeks back I had the pleasure of talking to Alexander Tuck, Editor in Chief for Technology Magazine on the subject of Total Experience (TX). Thanks to Alex for UNLIMITED‘s inclusion alongside some great perspectives on the subject from a variety of industry experts. Read the full article here on page 102: https://lnkd.in/eKRqgs74 #totalexperience #digitaltransformation#customerexperience
Interview: A relaxed chat with Technology Magazine
How often do you try to explain your job? It’s not as easy as you’d think… here’s an interview I did with Alex Tuck at Technology Magazine last week:
https://technologymagazine.com/digital-transformation/5-mins-benedict-ireland
CX Trends 2021 (and of course we’re quoted… ahem)
Feefo, the reviews/customer connection platform, has published their take on customer experience trends for 2021. Some interesting views, well worth a read to help figure out how the industry believes customers will be affected and respond to the current volatility in our lives.
We got a surprise mention, also!
Check it out here: https://www.feefo.com/en/business/resources/reports/cx-trends-2021
Published: Brands Journal: How brands can do Christmas… digitally.
It’s nearly Christmas! And I do enjoy Christmas. You know, seeing family, friends, the parties… except none of that’s really happening this year. Sadly.
it’s also predicted to be a tough year for the high street – not only are consumers feeling the pinch financially, but with COVID-19 we expect an abnormal acceleration in the shift to online shopping.
All of this means digital needs to work harder for ever – in fact we are at a Potential inflection point for the digital experience of brands, so what should we be doing?
Published: The Carer: How experiences save lives
Following on from our excellent work in healthcare, I wrote a piece for The Carer magazine discussing the role digital can play in improving home health care.
My Open Banking thoughts in The Sunday Times supplement, Raconteur
A journalist from the Sunday Times Supplement, Raconteur asked me to opine on some perspectives of Open Banking, from a technology and customer experience perspective. Here’s a link to the piece:
Open Banking: Mail Online coverage
I was interviewed a few weeks ago by the Daily Mail as a follow up to our Open Banking conference at Splendid. Here’s the output:




