Published: Brands Journal: How brands can do Christmas… digitally.

It’s nearly Christmas! And I do enjoy Christmas. You know, seeing family, friends, the parties… except none of that’s really happening this year. Sadly.

it’s also predicted to be a tough year for the high street – not only are consumers feeling the pinch financially, but with COVID-19 we expect an abnormal acceleration in the shift to online shopping.

All of this means digital needs to work harder for ever – in fact we are at a Potential inflection point for the digital experience of brands, so what should we be doing?

 Well, read on here for a piece I wrote in Brands Journal…