How do we balance DXPs and Human Understanding? Come and hear…

From understanding human behaviour to operating world-class digital experience platforms, bringing every CX discipline together into a seamless experience is a tough challenge for digital teams. We use real-life customer examples to showcase key hotspots for CX optimisation from front to back end, delivering maximum brand impact and business return along the way.

Join our in-person networking event, to hear from experts at digital design & development agency Splendid, in partnership with Acquia, the leading cloud platform for building, delivering, and optimising digital experiences.


Location: The Dilly Hotel, 21 Piccadilly, London, W1J 0BH
Time and Date: Thursday, 11th November 2021 | 16:00 – 18:30 GMT

Register here

Join our webinar: Strategies to optimise CX through Human Understanding

#Neuroscience tells us that decision-making is a complex process. But by better understanding how humans make decisions, we can design more effective #customerexperiences and ultimately influence choice.

Experts from our Human Understanding Lab, Chris Bland and me (Benedict Ireland), have simplified decision-making by looking at this complex process through four main pillars: Emotion, Motivation, Meaning (cultural context) and Action.

Join our upcoming webinar on October 7th to take your CX strategies to the next level!

Sign up here:

Published: Brands Journal: How brands can do Christmas… digitally.

It’s nearly Christmas! And I do enjoy Christmas. You know, seeing family, friends, the parties… except none of that’s really happening this year. Sadly.

it’s also predicted to be a tough year for the high street – not only are consumers feeling the pinch financially, but with COVID-19 we expect an abnormal acceleration in the shift to online shopping.

All of this means digital needs to work harder for ever – in fact we are at a Potential inflection point for the digital experience of brands, so what should we be doing?

 Well, read on here for a piece I wrote in Brands Journal…

Join our webinar: How healthcare changed overnight

For too long patients have experienced fragmented services, administrative hurdles, legacy systems and unreliable lines of communication from care and health services. The “patient experience” often remains an afterthought leading to worse health outcomes and in-turn, costs the industry dearly in both time and money. It’s been a well-documented battle in UK media and one that looked set to continue.

But in a matter of weeks, COVID-19 has shown us that change is possible with the speed of response from government, health organisations and society to protect both patients and our health services by finding alternative ways to treat and seek advice. In this webinar, we’ll discuss how digital technology has accelerated the health and care systems to better cope with the demands and difficulties caused by COVID-19, and how combined with the newly forced societal behaviours, digital technology could have a positive long-term impact on the sector going forward.


  • Dr Ansgar Lange, Chief Product Officer, Cera
  • Tobias Alpsten, CEO, iPlato
  • Dr Jack Kreindler, Founder & Medical Director, CHHP
  • Benedict Ireland, Head of User Experience, Splendid Unlimited
  • Nick Chiarelli, Head of Trends, Unlimited

Register your interest and join the discussion on Tuesday 19th May 2020, 10:45 – 11:30am. Unlimited is a fully integrated agency group with human understanding at the heart.

Our world-class data, insight and technology drive our creativity and define our solutions – creating genuine business advantage for clients. Our four divisions deliver award winning work across data and research, marketing, communications and digital transformation.

Interested? Register here!

Join our Webinar: The post-CV19 future of retail is..?

While we’ve been on lockdown, we’ve seen a lot of our clients having to pivot their businesses in unexpected ways. We will be discussing what this might mean for the retail sector with some great guest speakers, in our webinar series “The Big Digital Recovery”. Should be a really exciting conversation, and the opportunities for digital are vast.

The event takes place online on Tuesday 5th May the 10:30.

Come join us here.