I’ll be a panellist on the excellent Chris Brand’s session on ‘Emotionally Charging Retail UX’ at the 10th edition of the CX Retail Exchange in London this week. Catch our panel discussion on 7th July at Hilton Syon Park.
Category: Speaking/media events
The increasing reach of Experience Design…
A few weeks back I had the pleasure of talking to Alexander Tuck, Editor in Chief for Technology Magazine on the subject of Total Experience (TX). Thanks to Alex for UNLIMITED‘s inclusion alongside some great perspectives on the subject from a variety of industry experts. Read the full article here on page 102: https://lnkd.in/eKRqgs74 #totalexperience…
Interview: A relaxed chat with Technology Magazine
How often do you try to explain your job? It’s not as easy as you’d think… here’s an interview I did with Alex Tuck at Technology Magazine last week: https://technologymagazine.com/digital-transformation/5-mins-benedict-ireland
How do we balance DXPs and Human Understanding? Come and hear…
From understanding human behaviour to operating world-class digital experience platforms, bringing every CX discipline together into a seamless experience is a tough challenge for digital teams. We use real-life customer examples to showcase key hotspots for CX optimisation from front to back end, delivering maximum brand impact and business return along the way. Join our…
Join our webinar: Strategies to optimise CX through Human Understanding
#Neuroscience tells us that decision-making is a complex process. But by better understanding how humans make decisions, we can design more effective #customerexperiences and ultimately influence choice. Experts from our Human Understanding Lab, Chris Bland and me (Benedict Ireland), have simplified decision-making by looking at this complex process through four main pillars: Emotion, Motivation, Meaning…
Speaking at Customer Experience Strategy Forum 2021
Well, we are finally allowed out to really speak to people! And what a cracking event to start with. I’ll be speaking with my colleague Chris Bland, MD of Walnut Unlimted, about how we use Human Understanding to unlock more effective customer journeys.
Published: Brands Journal: How brands can do Christmas… digitally.
It’s nearly Christmas! And I do enjoy Christmas. You know, seeing family, friends, the parties… except none of that’s really happening this year. Sadly. it’s also predicted to be a tough year for the high street – not only are consumers feeling the pinch financially, but with COVID-19 we expect an abnormal acceleration in the…
My Open Banking thoughts in The Sunday Times supplement, Raconteur
A journalist from the Sunday Times Supplement, Raconteur asked me to opine on some perspectives of Open Banking, from a technology and customer experience perspective. Here’s a link to the piece: Read the article here
Event: Insurance: Information Age round table
Today I was a panellist for a round table hosted by Information Age, to talk about the role of Digital Transformation in Insurance. Shared some really interesting discussions with a group of industry experts from some of the big players in the sector, and it’s exciting to say that Insurance really is a sector ripe for…
Join our webinar: Innovation in health care
Our next webinar is this coming Thursday and we’re thrilled to be joined by Giovanna Forte, CEO FORTE MEDICAL LIMITED and Nick Chiarelli, Head of Trends UNLIMITED. We’ll be discussing why now is a great time for #innovation, identifying opportunities in the #digital #health space and implementing solutions at speed. Sign up here to join…