I had the pleasure of talking motorcycles with renowned YouTuber Adam Masur, who runs the popular channel ‘MeanderingMiles’.
CX Conference: Panellist on Emotionally Charging Retail UX
I’ll be a panellist on the excellent Chris Brand’s session on ‘Emotionally Charging Retail UX’ at the 10th edition of the CX Retail Exchange in London this week. Catch our panel discussion on 7th July at Hilton Syon Park.
The increasing reach of Experience Design…
A few weeks back I had the pleasure of talking to Alexander Tuck, Editor in Chief for Technology Magazine on the subject of Total Experience (TX). Thanks to Alex for UNLIMITED‘s inclusion alongside some great perspectives on the subject from a variety of industry experts. Read the full article here on page 102: https://lnkd.in/eKRqgs74 #totalexperience #digitaltransformation#customerexperience
Interview: A relaxed chat with Technology Magazine
How often do you try to explain your job? It’s not as easy as you’d think… here’s an interview I did with Alex Tuck at Technology Magazine last week:
https://technologymagazine.com/digital-transformation/5-mins-benedict-ireland
How do we balance DXPs and Human Understanding? Come and hear…
From understanding human behaviour to operating world-class digital experience platforms, bringing every CX discipline together into a seamless experience is a tough challenge for digital teams. We use real-life customer examples to showcase key hotspots for CX optimisation from front to back end, delivering maximum brand impact and business return along the way.
Join our in-person networking event, to hear from experts at digital design & development agency Splendid, in partnership with Acquia, the leading cloud platform for building, delivering, and optimising digital experiences.
NETWORKING EVENT
HUMAN BEHAVIOUR MEETS DXP
Location: The Dilly Hotel, 21 Piccadilly, London, W1J 0BH
Time and Date: Thursday, 11th November 2021 | 16:00 – 18:30 GMT
Join our webinar: Strategies to optimise CX through Human Understanding
#Neuroscience tells us that decision-making is a complex process. But by better understanding how humans make decisions, we can design more effective #customerexperiences and ultimately influence choice.
Experts from our Human Understanding Lab, Chris Bland and me (Benedict Ireland), have simplified decision-making by looking at this complex process through four main pillars: Emotion, Motivation, Meaning (cultural context) and Action.
Join our upcoming webinar on October 7th to take your CX strategies to the next level!
Sign up here: https://hubs.li/H0YpVjh0
Speaking at Customer Experience Strategy Forum 2021
Well, we are finally allowed out to really speak to people! And what a cracking event to start with. I’ll be speaking with my colleague Chris Bland, MD of Walnut Unlimted, about how we use Human Understanding to unlock more effective customer journeys.
CX Trends 2021 (and of course we’re quoted… ahem)
Feefo, the reviews/customer connection platform, has published their take on customer experience trends for 2021. Some interesting views, well worth a read to help figure out how the industry believes customers will be affected and respond to the current volatility in our lives.
We got a surprise mention, also!
Check it out here: https://www.feefo.com/en/business/resources/reports/cx-trends-2021
Published: Brands Journal: How brands can do Christmas… digitally.
It’s nearly Christmas! And I do enjoy Christmas. You know, seeing family, friends, the parties… except none of that’s really happening this year. Sadly.
it’s also predicted to be a tough year for the high street – not only are consumers feeling the pinch financially, but with COVID-19 we expect an abnormal acceleration in the shift to online shopping.
All of this means digital needs to work harder for ever – in fact we are at a Potential inflection point for the digital experience of brands, so what should we be doing?
Published: The Carer: How experiences save lives
Following on from our excellent work in healthcare, I wrote a piece for The Carer magazine discussing the role digital can play in improving home health care.